Maayan Sinai
Tel: +972 54 244 06 58
Email: mmaayann@gmail.com
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Design Manager | Mentor | Design Thinking Facilitator | Product Designer
I am a Product Design Leader who believes great products are built at the intersection of people, technology, and business.
Over the past 19 years, I've designed products, led teams, facilitated innovation processes, and partnered with organizations of different sizes, from early-stage startups to established companies. Along the way, I've learned how to balance strategic thinking with execution, align diverse stakeholders around a shared vision, and help teams navigate complexity while staying focused on the people they're building for.
Today, as Head of Product Design at ThinkUp, I lead a team of product designers while remaining deeply involved in product strategy, discovery, and hands-on design.
Working on AI-native products has challenged me to rethink not only how we design products, but also how design teams work. Together with my team, I explore ways to combine human judgment, creativity, and AI capabilities to create better experiences and more effective design processes.
What I enjoy most about leadership is helping people grow. Creating space for learning, supporting others through challenges, and watching them achieve things they didn't think were possible is one of the most rewarding parts of my work.
Whether I'm designing a product, mentoring a designer, facilitating a workshop, or leading a team, I believe meaningful progress starts with curiosity, thoughtful questions, and a genuine desire to understand people.
My Mottos:
Lead with empathy | Stay curious | Keep creating
The stage for product design in Israel
UXI Live 2026
Perceived Value: Designing the moment a user decides to stay
A 17.8% lift in activation-stage retention from a single design decision. Not a redesign, not new features. A shift in focus: from explaining how the product works, to showing users what they gain from staying.
In May 2026 I spoke at UXI Live about the real design process behind that number, based on a case from ThinkUp. The talk explores a specific moment in every product experience, the point where a new user silently decides whether it is worth their time, and how intentional design can shape that decision.
Every product has that moment. It is a design decision. And it is always yours to shape.
SPEAKING
PROUD TO HAVE DESIGNED FOR:
EXPERIENCE: